How to Create a Client Welcome Packet: 9 Essential Details to Include

How to Create a Client Welcome Packet: 9 Essential Details to Include

Making a client feel welcome is one of the first things you should do when they start working with your business. And there’s no better way than by sending them a welcome packet, so they know what to expect as they work with you. It sets the stage for a great client experience.

One of the main challenges people face when creating a new client welcome packet is knowing what to include. Of course, you want to ensure you include all the essentials, so your client feels welcomed and informed, but you also don’t want to overload them with information.

Another common challenge is designing the packet itself. Of course, you want it to look professional and reflect your brand, but you also don’t want it to be too complicated or time-consuming to put together.

This article will outline the 9 essential details you should include in your client welcome package, as well as tips for sending it out and using it effectively.

client welcome guide

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Why create a client welcome packet

When you start working with someone new, you want to make them feel welcome and appreciated. It’s a vital part of your client onboarding process and will introduce them to your business and let them know what to expect as they work with you.

Introduce clients to your business

Welcome packets are a great way to introduce your business to new clients. It’s an opportunity to show off your brand and what makes you unique.

Think about it from the client’s perspective. They probably don’t know much about your business if they’re working with you for the first time. So a welcome packet introduces them to what you do, how you do it, and why you’re the best at it.

Make a good first impression

Your welcome packet is also an opportunity to make a positive first impression. This is the first time you’re sending them anything from your business, so you want to make sure it’s impressive.

It sets the tone for your future interactions and helps them decide if they want to continue working with you.

Acquaint them with what to expect as they work with you

In addition to introducing your business, a welcome packet should acquaint the client with what to expect as they work with you.

This includes things like your process and boundaries. It’s an opportunity to set clear client expectations and avoid any surprises down the road.

Build rapport

A welcome packet is also an excellent opportunity to build rapport with your new client. By sending a packet full of helpful information, you’re showing that you care about their needs and are invested in their success.

This helps build trust and establishes you as a reliable partner they can count on.

What to include in your client welcome packet 

When you’re putting together your welcome packet, it’s important to include the right things. You want to ensure you cover all the essentials, so your client feels welcomed and informed, but you also don’t want to overload them with information.

Here are 9 key items you should include in your welcome packet:

A welcome letter

The first thing you should include in your packet is a welcome letter. This is a chance to introduce yourself, thank them for working with you, and set the tone for future interactions.

Your welcome note should be friendly and professional. Keep it short, and to the point so the client can easily read and digest it.

An overview of your business

The next thing you should include is an overview of your business. This is your chance to introduce the client to what you do and how you do it.

Include things like your mission statement, a brief history of your business, and an overview of your products and services.

This is also an opportunity to include any awards or recognition you’ve received.

An introduction to your team

If the client will be working with multiple people on your team, it’s helpful to include an introduction to each team member.

This helps the client put a face to a name and understand who they’ll be working with.

Include a photo and brief bio for each team member and their role in the project.

Your process

The next thing you should include is an overview of your process. This helps the client understand how you work and what to expect as they work with you.

Include an overview of your timeline, deliverables, and communication channels.

This is a good place to include any templates or forms they’ll need to fill out during the project.

You can also share links to any tools they need to be familiar with to work with you. Of course, this will depend on the type of service you offer – Zoom, Asana, and Honeybook are a few examples. You might even want to include links to tutorials on using those tools.

Your policies

Another important section to include in your welcome packet is your policies. This includes your payment terms and other payment details, such as your preferred payment methods. You can also include your cancellation policy, revision requests, and confidentiality agreement, as applicable.

By clearly communicating your policies upfront, you can avoid any misunderstandings or disagreements down the road.

Project timeline and deliverables

In addition to your overall process, you should include a project timeline. This helps the client understand what to expect at each stage of the project and when they can expect deliverables.

Your timeline should be clear and specific, with dates and deadlines for each milestone.

Your welcome pack should also include an overview of the deliverables you’ll be providing. This helps the client understand what they can expect to receive from you and when they can expect it.

Be as specific as possible, covering formats, deadlines, and special instructions.

Contact information or communication channels

Lastly, you should include your contact information or communication channels. This helps the client know how to reach you if they have any questions or concerns.

Include your email address, phone number, and social media handles. You can also include a link to your website or blog. If you use another platform for communication, like Slack, add an invitation link for the client as well.

Be sure to mention your business hours, as well, so that they know when they can expect responses.


Another helpful thing to include in your packet is a Frequently Asked Question section. This is a chance to answer common client questions about working with you. You can also use this section to address any concerns they might have. Including a FAQ section can save time by addressing common questions before they’re even asked.

Next Step / Call to Action

Last, you should include a next step or call to action. This helps the client know what to do next and how to get started.

You can include things like a link to your project initiation form, a list of questions for the client to answer, or an invoice.

Including the next step can help the client feel more comfortable and confident about working with you.

Be clear and specific. What is the very next thing they need to do?

How to design your client welcome packet 

When it comes to your welcome packet, you want to make a favorable first impression. The more attractive and professional your packet looks, the more likely your client is to read and use it.

Designing your packet doesn’t have to be complicated or time-consuming.

Here are a few tips to help you get started:

Choose a simple and professional layout

When it comes to the design of your packet, less is more. Stick to a simple and professional layout with plenty of white space. This makes it easy for the client to find what they’re looking for and eliminates distractions.

Unless you are a professional designer, I highly recommend using a template for your layout. An excellent place to find a welcome packet template is Creative Market. They have tons of options, whether you want a Canva template or another format, like InDesign.

Include your branding

Make sure your packet includes your branding, like your logo, colors, and fonts. This helps the client recognize and remember your business.

If you don’t have a logo or branding yet, now is the perfect time to create it. You can use a service like Canva to create a professional logo in minutes, even if you’re not a designer.

Use high-quality images

If you’re including any images in your packet, use high-quality images. This helps the packet look more professional and can even help convey your brand’s message.

When choosing images, make sure they’re relevant to your business and the client’s project.

For example, if you’re a web designer, you might include an image of a laptop or computer screen. On the other hand, if you’re a photographer, a picture of a camera or sample portfolio shots would be a better choice.

Keep it organized

Your packet should be well-organized, with each section clearly labeled. This makes it easy for clients to find the information they need and understand what they’re looking for.

Include a table of contents

Include a table of contents if your packet is more than a few pages. This helps the client quickly find what they’re looking for and easily navigate the packet.

Edit and proofread

Once you’ve designed your packet, edit and proofread it thoroughly. This helps ensure that the packet is free of any typos or errors.

You might even want someone else to read it over to get a second opinion.

Here are a few tips for sending out your welcome packets:

Make it personal

When you send out your welcome kit, make it personal. This means addressing the client by name and including a personalized message. You could even include a handwritten note or a short video greeting to add a personal touch.

Send it immediately

The sooner you send out your packet, the better. Try to send it out as soon as you start working with a new client. This helps them feel appreciated and welcomed from the start.

Follow up

After you’ve sent out your packet, follow up with the client to make sure they received it and see if they have any questions. Take this opportunity to check in and see how they’re doing.

Using your welcome packet to its fullest potential

Your welcome packet is a powerful tool that can help you build strong relationships with your clients. Here are a few tips for using it effectively:

Make it a valuable resource

Your packet should be more than just a bunch of information thrown together. Instead, it should be a valuable resource that the client can refer back to again and again.

Include additional resources

In addition to the 9 essential details, you can also include additional resources, like links to helpful articles or templates. This makes it even more valuable to the client and shows that you’re invested in their success.

Update it regularly

Make sure you update your packet regularly as new questions arise or resources become available. This helps the client know that you’re always there for them and that you’re invested in their success.

The bottom line

A welcome packet is a great way to make a good first impression and build strong relationships with your clients. By including the 9 essential details, you can make sure your packet is valuable and informative. I hope this helps you get started on creating your own welcome packet!


What is a client welcome packet?

A client welcome packet is a collection of information you send to a new client. It includes your branding, contact information, and other important details about your business.

What to say to welcome a client?

Thank you for choosing us as your partner in business! We are excited to get started and help you achieve your goals. Our team will provide the highest level of service and support to ensure that your experience with us is exceptional. Welcome aboard!

What makes a good welcome package?

A good welcome package includes clear and concise information about your business, your brand, and what you can do for the client. It should be easy to read and understand, so the recipient knows exactly what to expect about working with you.

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