Do you hear the phrase “content marketing” mentioned frequently, but you’re not sure exactly what it means?
Or why you would want to include it in your marketing strategy?
In this post, I share the benefits of content marketing. You’ll learn what content marketing is and why you need it. Most importantly, we’ll talk about how you can use it to grow your business.
What Is Content Marketing?
So, what the heck is content marketing, and why is it so essential these days for solopreneur businesses?
Content marketing is a type of digital marketing where you create valuable content for your target audience to guide them to take a specific action.
It doesn’t really matter if your business is online or offline. People use the internet more than anything else to find information and to find you.
This article from Content Marketing Institute states that “almost half of 18- to 49-year-old people get their news and information online.” And that was from a study done in 2016! I’m sure that number is even higher today.
In the not-so-distant past, small businesses relied on traditional marketing campaigns. They used media like yellow page ads, flyers, or newspaper ads.
But most solopreneur companies don’t have the budget for this anymore. And frankly, the effectiveness of those methods has diminished in recent years. Old-school broadcast marketing simply won’t drive conversions like consistently publishing relevant content will.
The best way to make sure you are easy to find is to have plenty of content out there to do the marketing and selling for you. Plus, content marketing is super easy for beginners to get started with.
Content marketing has three basic steps:
- Provide valuable content
- Earn the trust of your audience
- Guide your audience to take action
You can use a variety of formats for online content. Written blog posts, social media, audio, video, images, infographics, etc. They are all fantastic elements that can be used in your content marketing strategy to promote your business.
The idea is that other people will find your content. They’ll read, watch, or listen to it. They’ll learn from it, especially if you answer common questions they might have.
This helps them get to know you. But, more importantly, it helps to build trust.
People want to do business with people they know, like, and trust. With people that they feel comfortable with. Content marketing can help you build that relationship.
As with any other marketing method, the idea is to get out there in front of people interested in what you offer. Your blog or website is, of course, one place where you use content marketing.
But content marketing crosses over into other marketing methods. For example, it can be part of your social media and email marketing strategies.
It also includes many content types. For example, in addition to creating blog posts, your content marketing plan might incorporate posting on Facebook or LinkedIn regularly or recording videos for YouTube.
It includes sharing content with your email list.
Content marketing is even part of your SEO strategy because it includes creating keyword-based content. That content will help potential customers find you on search platforms like Google, YouTube, and Pinterest.
Be sure to include voice search optimization in your content marketing strategy.
8 Benefits of Content Marketing
You’ve likely heard the sound bite “Content is king.” This goes back to a statement made by Bill Gates in 1996. He further stated:
Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.
You have a great opportunity to do a lot with the content you create, and it all begins with your audience.
Content Educates Your Audience
Content provides an opportunity for you to educate your audience. For example, you can share valuable information that helps your audience identify problems and lets them know how you can provide a solution.
For example, if you are a personal trainer, you can write blog posts that teach your audience about the benefits of exercise, healthy eating habits, and so on. If you are a web designer, you can write articles that show your audience how to create a website or improve their current website.
You can use content to answer common questions that your audience has. This helps build trust because you provide valuable information they can use.
Content Builds Credibility
The more you share, the more credible you become. When people see that you are an expert on a particular topic, they are more likely to do business with you.
Content marketing is one way to establish your credibility and expertise. You can share your knowledge through blog posts, on your social media channels, and more.
Content Builds a Relationship With Your Audience
Content marketing is all about sharing information. And when you do it right, your audience feels like they are part of the conversation. They become invested in what is being said and begin to anticipate new content from you because it’s something that interests them personally.
Since you reach people individually, it’s more personal. And that helps people feel like they know you, which increases the “know, like, trust” factor.
Content Builds Customer Loyalty
An important facet of content marketing is providing additional advice or material to buyers about the products or services they’ve purchased.
This is a great way to boost customer loyalty! Your customers feel that you care about them.
You can check in with them to see how they like their purchase. You can send surveys to find out what can be improved. You can provide additional resources for them based on what they bought.
The content you produce should be helpful, engaging, and informative. It’s not enough to simply state the facts about your product – people want information on how they can get more out of it!
It’s also important to keep your content updated. As your product changes, so should your content. Your customers will appreciate that you’re keeping them in the loop!
And great customer relationships can lead to referrals, which is another benefit!
Content Encourages Audience Engagement
You have opportunities to boost engagement when you share great content with your audience.
For example, you can:
- Invite website visitors to comment on your blog posts.
- Ask them to reply to your email messages.
- Encourage them to join your social media groups.
Content Assists Search Engine Optimization
The more high-quality content you have, the better chance that people will be able to find your website. Search engines love nothing more than fresh new material with valuable information!
When people search for something using keywords related to your business, you want your website to come up first. Content helps with that!
Make sure to include relevant keywords in your titles and throughout your content. But don’t stuff keywords – that will just turn people off.
Formatting your content for both humans and search engines makes it more likely that your intended audience will see your content. So pay attention to headlines, headings, subheadings, and of course, the words you use in the body of your content.
Content Boosts Business Growth
Your business will grow when you use the right content at the right time and in the right places.
Content marketing gets more eyes on your business because it brings more traffic to your site. So you’ll grow your audience, customer base, and revenue.
Moreover, content is a significant business asset that you can keep building on. Evergreen content you produce and publish today can continue generating traffic for years to come. That means your content keeps working for you long after you create it.
Now that you know what content marketing is and why you need it, you may be wondering how to do content marketing. It all starts with a plan.
4 Reasons Why You Need a Content Marketing Plan
There are many different things that content marketing can do for you. It can help you build your brand identity, boost your productivity, and improve metrics too!
But to achieve these goals effectively, it’s necessary to have a content strategy and a plan.
When you have a strategy in place, and you execute the plan:
All Your Content Will Be Connected
You can’t just create content and hope for the best. You need an organized plan that will help you accomplish your goals in ways that were never before possible!
A content marketing plan includes all the content you want to create, which will work together to help achieve your larger objective. This could be anything from building brand awareness to generating leads.
You’ll Be More Productive
When you create a content marketing plan, you’ll know what content to create and why.
You’ll know what you need to do each day to reach your business goals because it’s on your calendar or schedule.
This level of organization will help you be more productive and get better results from your content marketing.
You’ll know exactly:
- What your business goals are
- Who your target audience is
- What type of content they want
- When and where to publish your content
If you don’t have a plan, you might end up creating content that’s not aligned with your business goals. This can waste precious time and resources.
I recommend implementing a monthly content planning process. Planning out your content makes it much easier to create the content you need for all parts of your business. Plus, when you have a plan, you’ll be able to repurpose existing content more efficiently, making you even more productive.
Your Analytics Will Improve
When you know why you’re publishing a particular piece of content, you can better understand how it is performing by checking your analytics.
Then you can validate to see if you are getting the results you anticipated.
And when you have a plan in place, you can track your progress and analyze your results to see what’s working and what’s not.
This will help you optimize your content for better results and create better content in the future. When you do this regularly, it creates a virtuous circle where your results continuously improve.
Your Return on Investment Will Be Higher
There’s a reason why content marketing is one of the most popular strategies in digital business today. The ROI on your investment will be more than worth it when you see how successful campaigns can help grow audiences, generate leads and improve customer engagement!
To create a successful content marketing plan, you need a strong understanding of:
- who you’re trying to reach
- the problems they have that your products and services can solve
- where potential customers hang out online
- and much more.
But once you do the necessary things to create a great content marketing plan, you can make your business skyrocket.
Content marketing is more than a buzzword. It’s a critical component of your digital marketing strategy.
The content you produce is one of the most valuable marketing tools in your arsenal. It can help you reach and engage with your audience, generate leads for sales opportunities, and improve customer loyalty. And it does all that while building brand awareness!
Content can help you succeed in ways no other form can.
With all these content marketing benefits, it’s worth investing time into creating high-quality content, don’t you agree?
Content strategy can help you achieve many business goals, such as generating leads, improving customer engagement, and building brand awareness. A well-executed content strategy will also save you time and resources in the long run.
By creating and sharing valuable, relevant content, you can attract a well-defined audience, which can, in turn, lead to more customers and sales opportunities. Content marketing can also help improve customer loyalty and engagement.
When done correctly, content marketing can be an extremely effective way to attract and engage potential customers. By providing high-quality, informative content, businesses can build trust and credibility with potential customers, ultimately leading to increased sales.
You need to focus on creating interesting and relevant content for your target audience. Customers are more likely to engage with content that they can relate to and that offers them value.
Think about the topics your target customers are interested in, and create content around those topics. If you’re unsure what your customers are interested in, try surveying them or conducting market research to find content ideas.
More posts on content marketing:
- How to Use Evergreen Advertising in Your Marketing Strategy
- Build Your Monthly Content Planning Process in 4 Easy Steps
- 3 Easy Ways to Get Started Repurposing Content
- Try These Content Formats to Spice Up Your Marketing Strategy
- How to Identify Your Ideal Target Audience
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