Is your business stuck in a rut?
Maybe things are going okay. You have a decent amount of website traffic. You’re making some money. But things have started to feel stagnant. You’re doing the same activities every week and getting the same results.
Think back to a time when your business was growing. What was different? I bet that you were working outside your comfort zone.
What does it mean to be out of your comfort zone?
When you are in your comfort zone, you are doing things that feel comfortable to you. Things you know how to do. Things you are good at. Things with no risk.
But when you are working outside your comfort zone, it means you are doing things you aren’t comfortable with. You are trying new things. You are taking risks. You are pushing yourself.
Why should you leave your comfort zone?
You may be wondering why you should leave your comfort zone. If your business is going okay, why not just keep doing what’s working?
Because that’s when the real growth happens. When you step out of your comfort zone.
Let’s say you’re a blogger and one of your goals this year is to increase traffic.
You’ve been writing one or two blog posts a week. Then you share them on Pinterest and various social media channels. You’ve got a good routine and it feels comfortable.
But you want to grow, so you decide to increase your output. Instead of writing one or two posts, you’re going to publish three posts a week. And you’re going to keep sharing them on Pinterest, Facebook, and Instagram.
Will your traffic increase? Will you see more engagement? Maybe. More content doesn’t necessarily mean more traffic. Especially if it’s the same kind of content, published in the same place, and promoted the same way.
Why? Because you’re still in your comfort zone.
3 ideas to get out of your comfort zone
What if you took that time and used it a different way? A way that’s probably not any harder, but that feels a little comfortable?
Write a guest post
What if you took the time you would have spent writing a post for your own blog and instead you write a guest post?
Guest posting can be a great way to increase your reach because you are getting in front of a new audience. And if the blog you are guest posting on has a larger audience than you do, that’s even better. You spend the same amount of time writing the post, but it gets you in front of a new, larger audience.
And a by-product of guest posting is that you are starting a relationship with a fellow blogger. Who knows what kinds of opportunities for collaboration that could lead to?
Create a video
Video, whether it is live or recorded, allows you to reach a different subgroup of your target market. Many people prefer watching video to reading written content. And those people might never find your blog otherwise.
So, instead of spending time writing a new blog post, you could create a video to complement a post you’ve already written. Then upload that video to YouTube and embed it in the existing blog post. Now you can share the updated post on your social media channels and you can also share the video separately.
You are repurposing content you’ve already created and reaching a new audience at the same time.
Run a promoted pin campaign
Another option is to use the time you would have spent on a blog post to set up and test a promoted pin campaign. If you haven’t done any paid advertising before, this can seem scary, but once you learn how, you’ll find that it can drive a steady stream of new traffic to your blog.
How to get out of your own business comfort zone
We talked about some ideas to get out of your comfort zone as a blogger. But what if those ideas don’t fit your business? Or fit where you are in your business?
Then you need to identify your own business comfort zone so that you can take steps to stretch.
Make a quick list of the business activities that are inside your comfort zone right now
For me, that would be:
- Writing posts for my blog
- Writing guest posts
- Writing regular emails to my list
- Creating lead magnets and content upgrades to grow my list
- Running promoted pin campaigns
Identify three activities outside your comfort zone
What business activities are you avoiding? Because if you are avoiding something, it’s likely outside your comfort zone. You probably don’t need to think a lot about this. You know what they are.
For me, the big one is video. Followed by rewriting my email funnels. And then finishing the course I started creating a few months ago. These are all things that have been nagging at me, but they are just uncomfortable enough that I keep putting them off.
Pick one activity that gets you out of your comfort zone
Now, pick one activity that makes you uncomfortable and tackle it this week. Don’t try to be perfect. Just do it. Take the first step.
Is promoting your business where you are stuck?
Many solopreneurs have trouble promoting their businesses. They share to the same old social media channels because it’s comfortable. They start building email lists, but then they are afraid to send an email because they “don’t know what to say.” Or they fiddle with their products and service offers, trying to make them perfect, before launching them into the world.
If you need some inspiration for how to get outside your comfort zone and promote your business, then check out the awesome video from Marie Forleo.
The final benefit of getting out of your comfort zone
There is one final benefit of getting out of your comfort zone. In addition to the business growth you’ll see from taking these new and different actions, you’ll also experience personal growth.
Yes, it’s uncomfortable when you make those first videos, spend money on advertising, or pitch your first few guest posts. But that discomfort doesn’t last.
Before you know it, they will simply be part of your new routine. And that’s when it’s time to experiment with another new strategy that will stretch you out of your comfort zone.
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Related content about strategy and mindset:
- Why Business Planning Is Important for Your Business Growth
- How to See the Big Picture in Your Small Business
- How to Create a Results-Focused Strategic Business Plan
- Ready to Have Your Best Business Year?
- Business Plan Blueprint
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