Stop Overthinking Your Content Strategy
This week on The Productive Entrepreneur Podcast, I discuss the pitfalls of content perfection.
You’ll learn how to set clear goals, understand your audience, and create a content calendar that works. Plus how to embrace imperfection, leverage analytics wisely, and discover the best tools to enhance your strategy.
Ready to simplify and take action? Tune in and start creating content that truly resonates.
Prefer to read? Check out this blog post: Overthinking Your Content Strategy?
In this episode, we discuss:
- Why overthinking leads to analysis paralysis
- The common triggers of overthinking in content strategy
- Easy ways to simplify your approach
- How to create a streamlined content plan
- Tools to help you stay on track
- My best tip for maintaining momentum
Here’s a breakdown of the episode:
1:41 Overcoming content perfectionism
3:53 Setting clear goals and creating a customer avatar
5:16 Developing a content calendar
9:28 Embracing imperfection
12:24 Utilizing analytics and tools for content strategy
15:10 Maintaining momentum
Resources mentioned:
This page contains affiliate links, which means I receive a small commission if you make a purchase using this link. For more information, see my full disclaimer here.
- Free training on how to understand your audience and how you can use ChatGPT to create a client avatar
- Episode 12: Tap Into the Power of Strategic Content Planning
- Marketing Magic – my favorite AI (artificial intelligence) tool
- Claude – another AI tool I use a lot
- ChatGPT
- Descript – the tool I use for editing video and audio content (like this podcast)
- The Organized Business Toolbox is my monthly membership for solo entrepreneurs who want to feel in control and take imperfect action to move their businesses forward.
Subscribe & Review
If you enjoyed this episode, I’d be thrilled if you could take a moment to leave a 5-star rating and review wherever you’re listening. Your support helps others discover the show (plus, it means the world to me!).
Click here to grab your free Content Strategy Mistakes Guide. In it, I share the top 5 mistakes I see people making with their content strategy, plus tips on how to fix each one.
