Why You Should Always Focus on Profit | 52

“Revenue is vanity, profit is sanity, and cash is king.”

Wow! How’s that for a quote. It’s from Alan Miltz by the way, who co-wrote Scaling Up.

I’m not sure I completely buy in to the idea that revenue is vanity, but it does the make the rhyme work. And it’s a good lead in to today’s episode.

We’re talking about the ONE thing that will actually determine whether your business survives and thrives, or becomes another statistic: And that’s PROFIT.

Not revenue. Not followers. Not subscribers. Profit.

Here’s a breakdown of the episode:

00:00 Why revenue isn’t everything

01:32 My wake-up call about profit

03:14 What profit really means for your business

04:43 The tale of two business owners (eye-opening stuff!)

10:58 Let’s get practical: How to boost your profit starting today

14:44 Action steps you can take right now

Resources mentioned:

This page contains affiliate links, which means I receive a small commission if you make a purchase using this link. For more information, see my full disclaimer here.

• Scaling Up
• Profit First – the book that transformed how I handle money in my business
• The Millionaire Next Door – a book that had a huge impact on me
• 90-Day Planning Bootcamp – where I teach my scorecard system
• The Organized Business Toolbox is my monthly membership for solo entrepreneurs who want to feel in control and take imperfect action to move their businesses forward.

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Related episodes:

• Your Roadmap to Small Business Financial Clarity
• Financial Confidence: Overcoming Money Mindset Blocks
• How to Use Profit First in Your Small Business